When it comes to creating and printing a banner for your company (or for a client), there are a lot of factors to consider. Even if you have some expertise with other types of print design (such as sticker or leaflet design), there are a few components of a great banner design that many designers overlook, and these are typically critical to the banner’s success.
Unlike many other printed marketing products, banners must be easily readable and viewed from a distance, this particular design features must be highlighted to accomplish this.
Banner advertising is without a doubt one of the most widely used forms of advertising; in fact, practically all businesses, large and small, use banner advertising to gain visibility and attract visitors to your business.
It’s because a well-designed banner campaign has the potential to significantly improve brand awareness, be cost-effective, measurable, and increase unique traffic that converts to sales and overall profitability. After tracking their audience’s activity, many businesses employ banner advertising to re-target them even more efficiently.
These are just a few of the advantages that banner advertising may provide to advertisers. Let’s take a look at some banner-making and banner-placing advice.
The first thing you should consider before making any other design decisions is where you want your banner to go. Although it may appear that we’re going backwards, the intended placement of your banner will most likely influence the color scheme (or possibly the entire design) that you use. The color scheme of your banner should, ideally, be starkly different from its location.
One thing to keep in mind with banners (as opposed to many other marketing items like brochures and flyers) is that the goal is usually to draw attention from afar. As a result, you must ensure that any content on your banner is printed in large, readable language, as otherwise, your banner will be difficult to see from a distance of more than a few meters. More information about banner text size can be found here:
It’s not simply the size of your text that matters; you should also consider the typeface you’re using, as well as the weight of that font. There are many different typefaces available, and it can be tempting to choose one that is extremely flashy, but when it comes to banners, readability is always a consideration. Bold sans-serif typefaces are usually easier to read than serif fonts, however this isn’t always the case. Some serif fonts, such as Times New Roman, for example, can be read easily even in newspapers.
Another crucial consideration when designing your banner is to keep the copy/message as straightforward as possible. Many successful banners are relatively simple in terms of text content, with most containing no more than a few words. The reason for this is simple: banners must convey your message in the shortest amount of time feasible, as most of your target audience does not have time to read paragraphs of text (most are walking or driving by). Make sure to consider the copy that is and isn’t required while developing your banner. Remove anything that isn’t necessary and explain your message as simply as possible.
In keeping with the preceding point about deleting anything extraneous, it’s equally critical that you apply the same principle to the information in your banner design. To figure out what to include, consider exactly what you want to accomplish with your banner. Do you just want to raise your brand’s awareness? Or do you want to educate visitors on a specific product, service, or feature of your company? Is there anything special you want them to do? If all you want to do with your banner is raise brand recognition, you might only require your company name and/or logo. When creating your banner, remember to keep the goal in mind and only add information that will assist you achieve your goal. For example, if your business address isn’t required, don’t include it; it will clog up the design.
Because the goal of most large vinyl banners is to grab attention (often from afar), you must do everything possible to draw passers-attention to your banner. Color, typography, and sizing have all been highlighted, but high-quality graphic pictures are also essential. Images can serve as a focal point for your banner, causing passers-by to turn their heads in your direction. High-quality visuals can not only aid to bring attention to your message, but they can also help to reinforce it and/or transmit an emotion without the need for more text.
Finally, keep in mind that, while all of the tips in this tutorial will make your banner stand out and grab attention in the end, you should keep your brand in mind throughout the entire design process. Just because a hue is the most vibrant doesn’t imply it should be used in your banner design if it clashes with your existing brand.
Colors have varied connections, so think about what kinds of feelings you want to elicit in your audience. Because the colors are the first thing that people notice when viewing a large banner, they must be spot on.
Colors can also be subjective, and different cultures have different associations with them, so while choosing colors, keep your target audience in mind. The following is a list of colors and the emotions they usually elicit in viewers.
Danger, passion, fury, excitement, speed, and love are all associated with this color. The most strong and appealing color to all audiences, as well as one that is believed to boost appetite. Use it sparingly.
It’s linked to vitality and happiness. It’s vibrant, engaging, and cheerful, and it’s a wonderful hue for a call to action button because it’s not as overbearing as red.
Humor, brightness, optimism, and enthusiasm are all associated with this color. Touches of yellow can pique a viewer’s interest, and it’s even more energizing than orange and red. However, too much yellow can be irritating to the eyes because it reflects the most light of any color.
Health, riches, the environment, growth, nurturing, and new beginnings are all associated with this flower. It’s the most aesthetically pleasing color.
Safety, trust, clarity, serenity, intellect, formality, elegance, truth, refreshment, coldness, and masculinity are all associated with this color.
Luxury, royalty, extravagance, wisdom, magic, ambition, femininity, and creativity are all associated with this gemstone. It produces a calming and soothing effect on the spectator.
Love, sweetness, femininity, and babies are all associated with this flower. The most feminine of all the colors.
Exclusiveness, wickedness, mystery, power, prestige, grief, and formality are all associated with this color. It’s classic, and the most readable color combination is black text on a white background.
Purity, cleanliness, modernism, sterility, simplicity, honesty, innocence, virginity, and kindness are all associated with this color.
Wood, leather, and humility are all associated with this stone. Stronger colors are balanced, and background colors and textures are enhanced.
It’s associated with practicality and neutrality. It amplifies other colors when used as a background. Make your Banner Ads design as minimal as possible. Making those banners difficult to comprehend will have a bad impact on your banner advertising strategy.
Visitors will most likely scan through your advertising for only a few seconds, and it is your responsibility to transmit your message to them in those few seconds, which is why your banner ads should be clear and easy to comprehend.
Rather than having a large quantity of words, you might choose to have an attractive graphic that delivers a message. The trick is to keep things basic and straightforward.
The aforementioned pointers are by no means exhaustive when it comes to banner design and banner advertising. However, these are the top ten most important tips for effective banner design and banner advertising. With these ideas, you’ll be ready to start running banner ads that will benefit your business.
Contact LND Signs for best quotation and advise for your banner.